Web3 gaming is going through a tough stretch right now, but that creates an opportunity for teams that are focused on building real, lasting experiences. Pixels is in a strong position: financially stable, with a motivated and talented team, and a clear plan to deliver. The next few months are exciting ones as we roll out Chapter 3, launch the new Offer System (code named Neo), and bring the Pets app to market. Each of these is designed to make the game more engaging, the economy more sustainable, and to set the stage for long-term growth.
There are three main things the team is really focused on right now. Core Pixels is still the flagship and where most of the energy goes, with Chapter 3 as the next big step to make the daily loop more fun and sustainable. Pixel Dungeons is another track, experimenting with a different kind of risk-to-earn gameplay. And the Pets app is a new casual game that we’re using to test user acquisition, onboarding, and rewarded play in a lighter format. These three areas together give us different ways to push rewarded play forward and to reach new types of players.
Chapter 3 is meant to change the daily loop. You will earn Yieldstone from the Taskboard, join a union, and spend that Yieldstone to either build up your team’s hearth or sabotage another union. This design forces resources to be used up, which creates more demand in the marketplace and makes playing day to day feel more meaningful. If it works and players like it, Chapter 4 will build on top of that foundation with even more competitive features.
The Offer System is the other big focus. Instead of spraying out rewards to everyone, the system runs small experiments to figure out which rewards keep players engaged, spending, or coming back. Over time it should feel like a black box that just makes rewards smarter across Pixels, the Pets app, and other partner games. That is what makes “rewarded play” real instead of just inflation.
Timelines are still tight but shifting slightly. Chapter 3 could slip from mid October to late October or early November because of the new Yieldstone change. Pets is on track for a first release candidate on mid October with a slow rollout over three months. Merchant Ships is still being reworked on its own track. Neon Zone just got an update and another change might land at the end of the month.
Are chubkins chubby tho
We tested different looks and names with ads and landing pages. The monster-like style converted best so far, but nothing is final yet. “Chubkins” is just the placeholder name.
The new player won’t survive in this ecosystem it’s too hard for them
We know the onboarding is rough. The plan is to fix economics with Chapter 3 first, then overhaul the new player flow with things like a mobile native version, easier early goals, and a smoother way to start spending with a credit card before learning the deeper systems.
To optimize pixels for web2 you’ll have to remove the little complexity that still exists... I’m heavily against it
The goal is not to strip away complexity. What we need is clearer guidance and better onboarding, not a simpler game.
Isn’t labubu trend chasing? Data will always support a trend, but may drop off long-term
Good point. That is why we are not relying on one ad test. We are running repeated experiments and judging them on long term metrics like retention and spending, not just click through rates.
Do you think DAU will go up with CH3?
That is one of the goals. The new union competition should give everyone a reason to log in daily. We will be watching retention and return on reward spend. If it is healthy, we can scale it with user acquisition.
Which industry or skill will be the most useful in Chapter 3? How will resources be burned and maintain buying pressure in the marketplace?
Every skill will matter. The Taskboard pulls from all industries and Chapter 3 burns items through Yieldstone use. That should keep markets active and resources in demand.
Token price will affect revenue a lot. Right now it keeps trending down, which also means any purchase in game is less revenue
Spending behavior is more tied to US dollar values than the token price itself, but a lower price does shrink the overall reward pool. That is why Chapter 3 and Neo are focused on making loops that are profitable so the system can fund itself no matter what the price does.
Wen next update? pets, MS, NZ
Pets app release candidate is mid October, Merchant Ships is still in progress, and Neon Zone just got an update with another one possibly at the end of the month.
Find it funny how you say holding is so good but focus so much on spendings...
Holders only get rewarded if there is real spending. Staking yields and buybacks come from actual revenue, so people choosing to spend in fun loops is what creates value for holders.
Would you consider a buyback for getting new players? Right now $pixel is losing its value. What are your plans for getting more investors?
Buybacks do not create sticky users. The plan is to get loops profitable, then use that extra value to fund user growth through ads, creators, and referrals. If the game grows, investors will come.
When will you start giving rewards in USDC, so Pixel is used only for in-game and staking?
That is the long term goal. Once loops are profitable we can start using USDC for rewards and keep Pixel focused on in-game use and staking.
vPixels is the key
vPixel and Pixel count the same for staking. You can always withdraw vPixel and stake it directly on-chain. We will also start testing vPixel inside the Offer System.
bro if you continue to sleep the game dead ....18k dau lol
Even 18k daily users is meaningful in this market. The focus is not on short term spikes but on building loops that last and can scale with more players.
Wen LIVE OPS
Live ops are still happening, they just look different now. Instead of big temporary events like last year, the focus is on permanent systems such as Neon Zone, Merchant Ships, and new Chapters.
When will Alricki be able to tell us who used our codes?
The tool that gave that data is gone. There is no replacement yet but if one comes we will share it.
WEN pests and pesticides in Pixels?
Not in the current roadmap. Chapter 3, the Pets app, and the Offer System are the main focus right now.
Last question..wen Bob UGC?
There is already a lot of Bob user generated content out there. More is always possible but the team’s attention is on Chapter 3 and the new systems first.
They are not afraid, the token is losing value, the game is not attractive, the new public is not motivated by the token or its gameplay, apart from the fact that they impose restrictions
This is exactly why we are focused on gameplay loops that burn resources and create real demand, smarter rewards that go to the right people, and onboarding that is easier for new players. Restrictions exist to stop bots and farmers from draining rewards, but the goal is for the experience to feel motivating for real players.
After reading this, it just seems pixels is spiraling downwards. I think your last "hail Mary" is to finally do what the players (you have left) have been asking for all along. They are the ones who are telling you what they will pay pixels for. Bookmarks, for example. People asked for it for months. Instead, you include it into VIP tiers MONTHS later. How did VIP purchases do for months afterward? Oh, down to 18k players....
Instead, it seems like you go off in some deadend road and leave players going forward into some other game. You non-attractive gameplay ideas are killing you. Don't lie and say 18k players are alright. We ALL know people didn't stop playing web3 games. It's NOT a tough time . People just aren't playing pixels anymore.
Luke...... what are you doing? What's going on, man? These ideas you go forward with just aren't working, are they. You really need a 'study group' or something. Get a small group of long time players and bounce ideas back and forth. Being a few people in corepixels has it's boxed-in, non-forward thinking narrowmindedness. This isnt and hasn't been working. I say this with genuine care and support. I'd like to see you succeed but, you're not in the correct frame of mind for it. It isn't working.
If there , in your organization, are three people agreeing on everything, then two people don't need to be there. Please get better with your ideas on the game. Or your only legacy will be the one year you won award for best casual game. Last year.
From the very beginning of Part 2, I didn't understand why we were giving away so many pixels, killing any alternative to sponsoring the game from outside. They kept talking about player growth for two years, and it's only declined. Maybe we should change the team, since they're not achieving their goals? Why isn't the focus on tokens? Like in Season 2, they gave them out to everyone, but these people didn't play. And they didn't want to continue playing. They wanted to get their money out, but you were handing out money left and right, ignoring your investors in the market. First, you should have set up the project, and then issued rewards. What did this reward distribution give you? A bunch of loopholes through which people took all the tokens for almost nothing, buying gold from bots and spinning the task board. Who was responsible for this?
You made part 2, and after 6 months they said it was a failure and returned everything back. Who was responsible for this again?
You allocate tokens to the team, but if the team fails to complete the tasks assigned to them, why give them token rewards?
Now we've created a tokenomics designed for 1 million players, but the game only generates 2% of that number. 98% of the tokens are useless, so we have to distribute them to every project in the world, which has a huge negative impact on the token value. We're the only game with 5 billion supplies. We currently have the most tokens on Binance, and the online market is declining. What are we going to do?
Maybe cancel all token payments for now, because that doesn't increase the number of players in the game. You can't hold down the price, so players leave and new ones don't come. You're feeding old players by lowering the token price. If there was support for the token price, there would be more people interested in upgrading. But when people see 98% losses in 1 year, their efforts can turn into nothing.